Keeping up with the latest digital marketing developments and trends can be overwhelming for businesses. This masterclass has been created to help you to develop and implement effective digital marketing activity.

To deliver effective digital marketing activity, it’s essential to understand your objective and to remain focused on a plan. Therefore, the masterclass will cover digital marketing strategies including the Digital Marketing Funnel, the Inbound Marketing Wheel and content marketing strategy. It will also cover website best practices, Search Engine Optimisation (SEO), email marketing and social media strategy.